GiftPay

Digital Branding Strategies

Project Overview...

This project served as an exploration into the relationship between branding and interactive media within the context of modern multimedia landscapes. Through this course, our team delved into the process of transforming a conceptual idea into a marketable brand, focusing on the development of a brand called "Giftpay", an innovative app designed to streamline the organization, trading, and swapping of gift cards. Our journey involved a deep dive into branding principles, culminating in the creation of a cohesive brand strategy and a persuasive pitch video aimed at securing funding.

What I did..

Throughout the project, we explored how branding principles intersect with various aspects of interactive media, ultimately crafting a campaign that addressed a pressing market need, including crafting the logo animation, recording the VO, as well as shooting footages to create the final cut of the pitching videos.

3 Adjectives for Giftpay

Seamless
Giftpay ensures a hassle-free experience, offering intuitive navigation and smooth interactions for users managing their gift cards effortlessly.

Secure
‍With stringent security protocols in place, Giftpay prioritizes the protection of user data and transactions, instilling confidence and trust among its user base.
‍
Personalized
‍Giftpay tailors its services to individual preferences, providing customized recommendations and features that enhance user engagement and satisfaction, making each interaction with the app uniquely tailored to the user's needs and interests.

This image shows 3 adjectives to that reflects that value of Giftpay. Seamless, Secure and Personalised.

Logo

The logo design concept is centered on two interconnected cards, representing the effortless management and exchange of gift cards enabled by the app.

Business Card

Introducing the GiftPay business card—a sleek representation of our brand's ethos. With its clean design and modern aesthetic, our business card mirrors the seamless experience offered by our app.

Landing Page

The landing page epitomizes GiftPay's core value: efficiency with minimalist design. The punchline on the laptop effectively communicates with potential users.

Social Media Page

We've also developed a social media presence for this project, showcasing how GiftPay would appear across various platforms like Instagram. This not only conveys the brand's image but also resonates with the intended audience.

This image displays the instagram page for Giftpay. Showing different posts in the feed and the followers of this account, there is 150k followers and 153 posts for this mockup image.

Final Deliverable

Ta-da! Here is the final deliverable for the pitch video of GiftPay, crafted with After Effects for animation and incorporating original footage. We hope you enjoy it!